The ubiquity of data now means that it is difficult to think of areas of our lives that are not somehow affected by digital technologies. As a member of the Data Ethnographies Lab in the Digital Ethnography Research Centre at RMIT, I am involved in a range of projects investigating how people perceive and make sense of data and the digital in their everyday lives. I work with a range of collaborators - including Sarah Pink, Edgar Gomez-Cruz, Deborah Lupton and Christine Heyes LaBond - investigating how people make sense of their everyday 'datafied' worlds. This means thinking about our relationships with our environments, embodiment and mobilities as inextricable from our now data worlds. Projects so far have included ethnographies of urban automated light, cycle commuting and self-tracking, and the use of Twitter to 'live tweet' past events 'as it happened'.